Wednesday, Mar. 7

8:30–9:20 a.m.

Strategies to strengthen culture at every stage of the employee journey

Salesforce is the fastest-growing enterprise software organization in the world and is adding thousands of employees every year. How does an organization that prides itself on its “Best Place to Work” reputation keep a strong culture while growing rapidly? In this session, Theresa Ludvigson, global head of new hire experience and part of the employee marketing and engagement team at Salesforce, will give practical strategies for making sure your organization is delivering a world-class, five-star experience for new hires and keeping the culture strong throughout the full employee journey, including:

  • A full-year new hire success journey
  • A real-time, multidirectional process for goal setting and feedback
  • On-demand, interactive learning accessible to everyone
  • Amping up equality, giving back, well-being and fun
  • Metrics to measure and adapt your employee experience
Senior director, global onboarding
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9:30–10:20 a.m.

Energizing intranet engagement with grassroots and ‘grass-tops’ advocacy

Just as winning over both influencers and constituents is crucial to a political campaign, grassroots advocacy presents a good model for strengthening engagement with your intranet. We want our employees to participate, use resources, contribute and advocate for our sites. We often direct our outreach and promotion of site features and content only to this grassroots audience. An investment in “grass-tops” advocacy (specifically influential community managers) can help energize teams across the organization and build better engagement. Learn about lobbying your community managers to become your best intranet ambassadors.

You’ll also learn how to:

  • Develop a communications plan for grassroots and “grass-tops”
  • Train site managers using experts, quick reference guides and checklists
  • Identify early adopters and use them to advocate and train others
Senior director, member communications
Goodwill Industries
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11:30 a.m.–12:20 p.m.

Developing a communications process to engage and align a distributed workforce

The 1,300 employees in Marathon Petroleum Company LP’s (MPC) storage and transportation organization are spread across 80 facilities in 14 states. Alignment and engagement are challenging for a distributed workforce, but by rethinking communications as a process, MPC overcame these long-distance obstacles. The organization uses an effective communications strategy based on a continuous improvement process, not just a series of tactics.

In this session, learn how to:

  • Build a communication strategy focused on continuous improvement, feedback loops and metrics that zero in on business goals
  • Use workshops to improve communication skills throughout the organization
  • Develop a proactive plan to increase employee engagement based on stakeholder feedback
  • Use a hierarchy of information and targeted messages to finally abolish the dreaded “mass email”
Internal communications specialist
Marathon Petroleum Company
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12:20–1:30 p.m.


2:20–3 p.m.

Networking break

3–3:50 p.m.

Digital communications: Five steps to building a holistic toolkit for employee experience

This session will lead you through the toolkit used at to empower effective communication via digital signage and building meaningful employee experiences via livestreaming video. You’ll get an inside look at these agile methodologies. We’ll look at the tools, technology and practical applications that you can implement right away.

You’ll learn:

  • Key criteria for auditing your digital signage efforts and making your message memorable
  • Hacks to maximize your design output
  • How deeper engagement starts with meaningful experiences, and how to create that spark
  • Four levels of livestreaming and how you can get started with what you have now
  • The simple trick that turned broadcast technology into engagement technology
Digital communications administrator
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4–5 p.m.
Closing Keynote

Go where your employees are: Internal communications that connect in an ‘anytime, anywhere’ era

Today’s workforce demands real-time, authentic, bite-sized communications. If your internal communications aren’t increasing engagement or moving employees to action, then they’re missing the mark. From reviving the email newsletter to going mobile to winning with social media and video, the internal communications revolution is here.

In this session you’ll learn:

  • Proven tactics to build a winning internal communications platform
  • How internal communications helps to drive culture change inside organizations large and small
  • The power of “Are you talking to me?”—creative tactics to get employees and the leadership team on board during times of significant change
  • How to rethink traditional communications to meet employees where they are
Vice president, employee engagement
Brighton Health Plan Solutions
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Thursday, Mar. 8

9:30–10:20 a.m.

Create amazing town hall meetings: Practical, cost-effective ways to reinvent your next employee event

A boring town hall is a missed opportunity to communicate vital business strategies to front-line teams who have great questions and feedback. Make your town hall the must-attend employee event. Join Alison Pase, VP for internal communications at global education and technology powerhouse Cengage Learning, to explore practical, cost-effective ways to reinvent the content, format and measurement of your next town hall.

You will also learn:

  • How make your meeting a comfortable, collaborative place for employees to share ideas
  • Why the room configuration must match the message—and what that might cost
  • How to increase message retention: methods to capture the attention of employees
  • Tips for measuring and proving the meeting’s effectiveness for your top execs
Vice president of internal communications
Cengage Learning
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11:30 a.m.–12:30 p.m.
Closing keynote

The mobile future of employee communications

Data from a number of studies reveal that Americans increasingly rely on social networks for their news. What they don’t do is visit a website—but in the business world, we continue to publish news and other information to an intranet home page. Deskbound employees generally skip past it to get to work-related material. Deskless employees often don’t even have access. Pretty much everybody has a smartphone, however, and (according to the data) people use these devices to get news and engage with content. Right now, apps for communicating make tremendous sense, but we’re on the verge of some big technology and behavioral changes that will push communication beyond apps. In this eye-opening session, you’ll learn how internal communication will deliver more meaningful results—for employees and for leadership—through the integration of new technologies, including …

  • Messaging apps, which consumers (including your employees) are already using to engage with a variety of businesses and organizations
  • Chatbots, which automate access to a lot of the information employees routinely seek, from HR data to organization news
  • Smart audio, through which employees will be able to talk to their devices rather than tap away at a keyboard
  • Artificial intelligence, which will improve our ability to deliver the right content to the right employee at the right time
  • Augmented and mixed reality, enabling us to create visual experiences that convey information in a more compelling and immersive manner
Director of internal communications
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For event information, contact Customer Service 800.878.5331, or