Arlene McCrehan

Senior director, member communications—Goodwill Industries

Sessions:

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• Energizing intranet engagement with grassroots and ‘grass-tops’ advocacy
  Main Conference

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Arlene McCrehan is senior director of member communications for Goodwill Industries International. In her role, McCrehan has led teams responsible for Goodwill’s public and internal web sites, mobile and social media initiatives, branded print products and in-house editorial services. Her team’s social media initiatives were profiled on fastcoexist.com and recognized by the Society for New Communications Research and the International Association of Business Communicators. @amccrehan