Diana Kowalsky

Director, communications and public affairs—REI


Diana Kowalsky is director of internal communications for Recreational Equipment Inc. (aka REI), the nation’s largest outdoor retail co-op. She leads a team focused on building trust with the people at the core of the co-op: its staff. REI cultivates its culture through human moments of pride and recognition, sharing REI’s story, fostering organizationwide conversations, leading the co-op through change and building confidence in leadership.