Measurement for Communicators Conference

New strategies to beat data overload and boost reach, results and ROI

Feb. 20–21, 2018 • San Diego

Hosted by: Scripps
Presented by: Ragan PR Daily PRSA

Communicators face myriad pressures. You must constantly create amazing content, engage elusive audiences, share stories 24/7 on earned, social and paid media—and sort through reams of metrics to prove your value to leadership.

At this conference, you’ll discover how to meet and beat those challenges using the incredible power of “big data”—without suffering from data overload.  Discover new measurement tools, methods and KPIs to help you drive continuous improvement and achieve better results. The skills you take away will position your campaigns and career ahead of emerging trends, heightened expectations and stiff competition.

You’ll learn how to:

  • Showcase metrics that impress leaders and influence budgets
  • Crack the ROI code: Tie into business goals and prove your impact
  • Boost reach, reputation and relevance with omnichannel metrics
  • Spike social media and employee engagement with data insights
  • And much more

Don't miss this unique opportunity!

Can't attend in person? Sign up for our live webcast!

Join us for two days of sessions and learn how to meet and beat those challenges using the incredible power of “big data”—without suffering from data overload.

Discovering the data to prove your impact as a communicator is crucial to your success.

Mark Ragan invites you to learn how at Ragan’s Measurement for Communicators Conference.


If you work in:

  • Public relations
  • Strategic communications
  • Corporate communications
  • Digital communications
  • Social media
  • Content marketing
  • Brand journalism
  • Media relations
  • Marketing
  • Public affairs
  • Employee communications
  • Internal communications
  • Employee engagement
  • Human resources
  • Employer branding
  • Executive communications
  • Digital communications
  • Employee relations


Scripps Health Corporate Office

Conference Venue:

Scripps Memorial Hospital La Jolla — Schaetzel Center
9890 Genesee Avenue
La Jolla, CA 92037

Hotel accommodations:

There are several hotels in the area. Here are a few suggestions:

Hyatt Regency La Jolla at Aventine

3777 La Jolla Village Dr.,
San Diego, CA 92122
PH: 858.552.1234

San Diego Marriott La Jolla

4240 La Jolla Village Dr.,
La Jolla, CA 92037
PH: 858.587.1414

Embassy Suites by Hilton San Diego La Jolla

4550 La Jolla Village Dr.,
San Diego, CA 92122
PH: 858.453.0400


Here are a few key takeaways you’ll bring back:

  • Determine which KPIs matter most
  • Analyze data for optimal insights, influence and impact
  • Prove your ROI more persuasively
  • Deliver scorecards and dashboards that impress execs
  • Parse and present results using data visualizations
  • Harness “big data” to increase creativity, not kill it
  • Measure the paid-earned-shared-owned (PESO) spectrum
  • Select the best social media monitoring tools and metrics
  • Determine where to budget: Snapchat, FB Live or Instagram
  • Monitor and increase positive media coverage
  • Show internal communications’ value using external techniques
  • Launch traditional and social media measurement on a shoestring
  • Improve brand journalism with an analytics-based content audit
  • Employ pulse surveys and other internal measurement tools
  • Revamp your measurement program to prepare for new data protection regulations and demands for increased transparency
  • And much more

Thank you to our current sponsors and partners:

Join us as an event sponsor and meet your target audience, showcase your products, present thought leadership, generate leads and boost your brand.

Here are a few examples of opportunities we offer:

For event information, contact Customer Service 800.878.5331, or