Victoria Nielsen

Senior social media manager—FOCUS Brands

Sessions:

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• Supercharge your content (and engagement) by finding your brand voice
  Main Conference

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Victoria Nielsen is senior social media manager for FOCUS Brands, a leading developer of global multichannel food service brands. She works specifically on Cinnabon and Moe’s Southwest Grill and is responsible for the overall strategy, growth and evolution of the brands’ social channels, working cross-functionally to develop a strong brand voice and build global relevancy with social lead integrations, influencer activations and engagement-driven initiatives. Before FOCUS Brands, Nielsen was the online editor and social media lead at Hoffman Media in Birmingham, Alabama. She has worked for Food Network, Refinery29, More Magazine and others, and has a bachelor of science in journalism from the University of Florida.