Mark Buchanan

Mark Buchanan

Senior director of product language—New Relic

Sessions:
Mark Buchanan is the senior director of product language for New Relic. Before his new position leading global writing teams at New Relic, Buchanan led the Winning with Words program as part of the global brand team at Cisco for the past six years. He helped shift the culture of communications across a $50 billion organization and helped the 72,000 people in its global workforce change the way they write and speak for the company. Buchanan coached writers in roles across Cisco, including content creators and corporate communicators, and taught new employees to executives sharpen their writing to deliver better results. Because of Buchanan’s copy production system, his internal clients drove more engagement, won more awards and received both kudos and promotions.