Former senior vice president—POPSUGAR StudiosSessions:
Racking up ‘likes’: How to navigate Facebook Live and beyond
Jordan Allen is a media executive, producer and director with 15 years of experience shaping digital video strategy, creative development and production to make addictive social media content. Recently Allen led the video group at POPSUGAR Studios, producing more than 20,000 videos that achieved up to 400 million organic views each month, using a development process fueled by audience data and insights. Allen grew POPSUGAR’s branded content offering into an industry-leading, award-winning unit, developing creative and overseeing production for hundreds of campaigns for Fortune 500 organizations.