Do-It-Yourself Video Conference

Learn video production secrets that captivate audiences, tell your brand’s stories
and boost your bottom line—without breaking your budget

June 20–21, 2018 • Chicago

#RaganVideo
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Presented by: Ragan PR Daily

Each day more than 500 billion videos get viewed on YouTube—and every 30 days, more video content is uploaded than major U.S. television networks have created in 30 years.

Videos command huge power in today’s increasingly visual media landscape. How can you take advantage of that power if you don’t have a large production team, extensive materials or major marketing dollars?

Focusing on the video content and trends that drive communication efforts, this conference will spotlight and share practical tips and useful takeaways on how to shoot and edit engaging videos, identify compelling stories, artfully tell them to audiences, expand your videos’ reach, engage employees via video efforts, craft a content mix that incorporates an effective video strategy and more—all through the lens of communications pros facing increased responsibilities and limited budgets.

What you’ll learn:

  • Strategies for repurposing your video content without busting your budget
  • How to shoot video footage for different goals and content types
  • Crucial writing and editing elements to make your videos more polished
  • How to make the most of every shoot—from one-person personal videos to multiperson, multicamera projects
  • Where and how to distribute your video content to best reach your audience—including B2B customers
  • How to get over the fear of appearing in videos
  • How to coax compelling stories from employees and executives alike
  • Editing best practices: What the best apps are and how to use them

Don't miss this unique opportunity!

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Attend two days of information-packed sessions, workshops and inspirational keynotes in Chicago

VIEW FULL AGENDA

WHO SHOULD ATTEND

If you work in:

  • Marketing
  • Digital communications
  • Media relations
  • Corporate communications
  • Social media
  • PR
  • Public affairs
  • HR
  • Branding
  • Global communications
  • Public information
  • Internal communications
  • Corporate affairs
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LOCATION

The Gleacher Center in Chicago

Conference Venue:

The University of Chicago Gleacher Center
450 North Cityfront Plaza Drive
Chicago, IL 60611

Ragan has secured a small room block for event attendees. The special room rate is $285 (plus tax and fees). Please reserve your room before the cut-off date of May 20, 2018.

SHERATON GRAND CHICAGO
301 E North Water Street
Chicago, IL 60611

Please call 888-627-7106 to make a reservation, and mention the name of our room block: Ragan Communications HPN DC Program

NEED TO CONVINCE THE BOSS?

Here are a few excellent takeaways you’ll bring back:

  • Why even with a smartphone, you need a production plan and a script—and how to craft both
  • How to use video to complement your other communications tools
  • Best practices in formats, timing and trends across social platforms
  • Tools to produce great videos without an editing team
  • Tips for focusing on storytelling, not sales pitches
  • Editing secrets to maximize your budget 
  • Tips to repurpose and distribute your videos across social media platforms and other channels
  • Strategies for setting and achieving brand goals with video content
APPROVAL LETTER
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Thank you to our current sponsors and partners:

Join us as an event sponsor and meet your target audience, showcase your products, present thought leadership, generate leads and boost your brand.

Here are a few examples of opportunities we offer:

For event information, contact Customer Service 800.878.5331, or cservice@ragan.com