Nadia Petschek Rawls

Director of social media and audience development—TED


Nadia Petschek Rawls is director of social media and audience development for TED. She founded the social team at the start of 2014 and has since grown the social audience to more than 30 million followers. Before joining TED, she wrote for Entrepreneur Magazine about the psychology of business and was a founding editor at YouBeauty, a digital media startup. She holds an master’s degree. in clinical psychology from Columbia University and a bachelor’s degree in English from Northwestern University.  @tinybookreviews.