Kirsten Hamstra

Senior global social media manager—SAS

Sessions:

Kirsten Hamstra is global social media manager for SAS, a leader in business analytics software. She championed the creation of the SAS corporate social media team and leads a team of five to raise social media’s profile, engage SAS customers, build brand awareness and influence the organization’s bottom line. Before SAS, Hamstra was on the digital and corporate reputation management teams at Edelman Public Relations in Chicago. Hamstra has a bachelor’s degree in English from Emory University and an M.A.M.C. in public relations from the University of Florida. She has worked for CNN, Atlanta Magazine, Atlanta Press Club and John Wiley & Sons Publishing.