Bentley McBentleson

Digital marketing manager—KFC

Sessions:

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• The human side of social media: Tailor efforts to platforms and people
  Main Conference

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Bentley McBentleson is the digital marketing manager at KFC US. He is responsible for the digital strategy for the brand hoping to put a bucket of chicken in every home and a smile on every customer’s face. Selling more buckets more frequently through engaging content that fits the medium and keeping Colonel Sanders top of mind amongst fried chicken enthusiasts are the goals in crafting the Kentucky fried netscape (is that still a word people use?).  Currently in Louisville, Bentley hails from Brooklyn, NY where he worked as media manager with Omnicom agency maslansky + partners.