Professor of communications—Brigham Young UniversitySessions:
What’s the big idea? Brilliant campaigns have them—and you can, too
Track 1 + Track 2
Joseph Ogden is professor of communications at Brigham Young University and co-author of the bestselling textbook, “Strategic Communications Planning,” which has been adopted by more than 200 universities. A sought-after consultant and presenter, he is an expert in message design, social media strategy and creating data-driven campaigns. Ogden has counseled leading organizations in industries including hospitality, financial services, technology, higher education and politics.