PR & Media Relations Conference

Insights and best practices for cultivating relationships with members of the press, grabbing media coverage and getting your brand stories told

April 3-5, 2018 • New York City

#raganPR
Hosted by:
Presented by: Ragan PR Daily PRSA

Today’s communicator wears multiple hats. While watching your organization’s or client’s reputation, you also secure media coverage, boost social media engagement, identify current trends, sidestep crises and take advantage of savvy PR practices.

Get ready to sharpen your skill set and integrate new best practices to revive tired PR strategies. At this conference, you’ll learn how to properly pitch journalists and get your brand story told, gain tips for crafting engaging copy and content, find out how to prepare for any crisis and much more.

What you’ll learn:

  • Tips for uncovering stories and perfecting storytelling techniques
  • How to give reporters what they want, when they want it
  • How influencers identify and create compelling content—and how you can, too
  • How to select what to measure and what to ignore
  • Tricks for writing and managing content that appeals to today's harried reader and boosts your website traffic
  • How to write tight, compelling copy reporters can grab and go—with little rewriting or editing

Don't miss this unique opportunity!

Can't attend in person? Sign up for our live webcast!

Attend three days of information-packed sessions and inspirational keynotes at one of the largest auditors in the world, KPMG.

WHO SHOULD ATTEND

  • Marketing
  • Digital communications
  • Media relations
  • Corporate communications
  • Social media
  • PR
  • Public affairs
  • HR
  • Branding
  • Global communications
  • Public information
  • Internal communications
  • Corporate affairs

LOCATION

KPMG HQ in New York City

Conference Venue:

KPMG
345 Park Avenue
New York, NY 10154

New York Marriott East Side
525 Lexington Avenue (at 49th St.), New York, NY 10017 PH: 212.755.4000

W New York
541 Lexington Avenue (at 50th St.), New York, NY 10022 PH: 212.755.1200

Doubletree by Hilton Hotel Metropolitan – New York City
569 Lexington Avenue (at 51st St.), New York, NY 10022 PH: 212.752.7000

InterContinental New York Barclay
111 E. 48th Street (at Lexington Ave.), New York, NY 10017 PH: 212.755.5900

NEED TO CONVINCE THE BOSS?

Here are a few key takeaways you’ll bring back:

  • How to hook journalists in the first few sentences—and avoid what makes a journalist or editor click "delete"
  • Tips to identify and enhance your value propositions in press releases, emails and more
  • How, when and where to do live video
  • Campaign measurement integration across PR, marketing and social channels
  • Tips to enhance relationships and boost pitching success through social media 
  • How to respond to any crisis that comes your way with little to no notice

Thank you to our current sponsors and partners:

Join us as an event sponsor and meet your target audience, showcase your products, present thought leadership, generate leads and boost your brand.

Here are a few examples of opportunities we offer:

For event information, contact Customer Service 800.878.5331, or cservice@ragan.com