Kathryn Craig

Senior manager of interactive communications—Whirlpool

Sessions:

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• Change employee advocacy from passive acceptance to passionate authenticity
  Track 1

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Kathryn Craig is senior manager of interactive communications for Whirlpool Corporation, where she has created an informed and inspired workforce of influential employees leading employee advocacy as well as overseeing web, visual content and video for the Whirlpool Global Corporate Communications newsroom. Prior to joining the corporate communications team, Craig led the KitchenAid Small Appliances global creative team, producing packaging, television commercials, product videos, digital and print collateral and environmental aesthetics, and also drove recipe and cookbook strategy and development.