Christina Miller

Connections director of social strategy—Wendy's account at VML

Sessions:

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• Take a risk: How Wendy’s ditched traditional tweets to embrace snark—and win
  Track 3

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Christina Miller is the connections director in social strategy working on the Wendy’s account at VML, a full-service advertising agency headquartered in Kansas City, Missouri. Miller has led social media strategy for Wendy’s for the past 5.5 years, helping grow its brand on social media through projects such as “Pretzel Love Songs” and “#NuggsforCarter.” Wendy’s social presence has been recognized by Cannes, The One Show, Facebook Studio Awards and IAB Mixx Awards, to name a few. Miller began her career helping launch the MillerCoors brand Reds Apple Ale on social media, along with managing social media accounts for Coors Light and Coors Banquet.