Benton Crane

Chief executive officer—Harmon Brothers


Benton Crane​ is the chief executive officer of Harmon Brothers, a Provo, Utah-based ad agency behind the most viral ads in internet history. Since 2013, the agency has collectively driven more than 1 billion views and over $300 million in sales through its groundbreaking social media spots on YouTube, Facebook and more. Crane believes in bringing excellence to everything he does. Starting his career as an automotive repair mechanic, he was honored as the No. 1 student mechanic in Utah and No. 2 in the nation. This knack for diagnosing and solving problems led him to study economics and data analytics. In 2011, he was hired by Deloitte in Washington, D.C., where he served as a consultant with various clients across the national intelligence community. In 2013, Crane joined newly formed Harmon Brothers for a campaign to promote Poo~Pourri, including an internet ad that transformed the way products are marketed. Harmon Brothers have produced other top viral ads for companies including ​Squatty Potty, FiberFix, OraBrush, Poo~Pourri ​and ​Purple​, and recently published a video for ​Chatbooks​. Crane has managed the agency’s growth from its infancy to one of the most sought-after ad agencies in the world.