Measurement for Communicators Conference

New strategies to beat data overload and boost reach, results and ROI

Feb. 21, 2018 • WEBCAST

#RaganMeasure

Hosted by:

Presented by:

Communicators face myriad pressures. You must constantly create amazing content, engage elusive audiences, share stories 24/7 on earned, social and paid media—and sort through reams of metrics to prove your value to leadership.

At this conference, you’ll discover how to meet and beat those challenges using the incredible power of “big data”—without suffering from data overload. Discover new measurement tools, methods and KPIs to help you drive continuous improvement and achieve better results. The skills you take away will position your campaigns and career ahead of emerging trends, heightened expectations and stiff competition.

You’ll learn how to:

Showcase metrics that impress leaders and influence budgets
Crack the ROI code: Tie into business goals and prove your impact
Boost reach, reputation and relevance with omnichannel metrics
Spike social media and employee engagement with data insights
And much more

Can't attend in person? Sign up for our live webcast!

Top 4 benefits of attending the webcast:

Attend this immensely popular conference from the convenience of your desk: No travel concerns, hotels or extra costs associated with attending the event live.
Watch with your entire team.
Access to On-Demand video after the event: Webcast attendees get access for 6 months to all sessions and handouts from the event.
The ability to ask questions: This isn’t a passive experience. You and your team have the opportunity to ask questions, which can be relayed to speakers presenting at the event.

LIVE WEBCAST

We will be webcasting this conference live.

Order the webcast and get on-demand access to all three tracks of this inspirational conference that will transform your organization.

The webcast will be available on-demand within 7 business days after the event.

Feb. 21 — Main Conference

VIEW WEBCAST AGENDA

FEATURED SPEAKERS

Margaret Magnarelli

Senior director of marketing and managing editor of content

Monster

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Ethan McCarty

Global head of employee and innovation communications

Bloomberg LP

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Carlos Gil

Former head of global social media

BMC Software, LinkedIn

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Brie Strickland

Social business specialist

Southwest Airlines

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Andrew Bates

Enterprise data strategy director

AARP

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Douglas DelVecchio

Head of digital analytics

Humana

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Daniel Lemin

Former Google executive
Author, “Manipurated”
Co-author, “Talk Triggers”

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VIEW ALL SPEAKERS

NEED TO CONVINCE THE BOSS?

Here are a few key takeaways you’ll bring back:

Determine which KPIs matter most
Analyze data for optimal insights, influence and impact
Prove your ROI more persuasively
Deliver scorecards and dashboards that impress execs
Parse and present results using data visualizations
Harness “big data” to increase creativity, not kill it
Measure the paid-earned-shared-owned (PESO) spectrum
Select the best social media monitoring tools and metrics

Determine where to budget: Snapchat, FB Live or Instagram
Monitor and increase positive media coverage
Show internal communications’ value using external techniques
Launch traditional and social media measurement on a shoestring
Improve brand journalism with an analytics-based content audit
Employ pulse surveys and other internal measurement tools
Revamp your measurement program to prepare for new data protection regulations and demands for increased transparency
And much more

APPROVAL LETTER