Brie Strickland

Social business specialist—Southwest Airlines

Sessions:

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• Listen, measure, inform and apply: Create a social measurement strategy that drives action
  Pre-Conference Workshops

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• Soar with social media’s least understood analytics: Watch ROI take off on Facebook Live, Snapchat and Instagram
  Main Conference

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Brie Strickland is a social business specialist at Southwest Airlines, where she works on embedding social and digital strategy throughout the operation. Whether it’s recruiting, weather operations or sales messaging, social media plays a large part in amplifying and informing internal and external customers. Such content is often curated from the organization’s state-of-the-art Listening Center, which looks to turn real-time insights into powerful actions. If you follow Southwest’s social channels, you may have caught Strickland hosting Instagram Stories or a livestream, or gotten a witty response from her Southwest Twitter persona. @briestrickland.