Social business specialist—Southwest AirlinesSessions:
Listen, measure, inform and apply: Create a social measurement strategy that drives action
Soar with social media’s least understood analytics: Watch ROI take off on Facebook Live, Snapchat and Instagram
Brie Strickland is a social business specialist at Southwest Airlines, where she works on embedding social and digital strategy throughout the operation. Whether it’s recruiting, weather operations or sales messaging, social media plays a large part in amplifying and informing internal and external customers. Such content is often curated from the organization’s state-of-the-art Listening Center, which looks to turn real-time insights into powerful actions. If you follow Southwest’s social channels, you may have caught Strickland hosting Instagram Stories or a livestream, or gotten a witty response from her Southwest Twitter persona. @briestrickland.