E. Blake Jackson

Director of Corporate Communications—Walmart

• Session: Case study: How Walmart’s CEO uses social media to converse with more than 1 million employees

E. Blake Jackson serves as director of corporate communications for Wal-Mart Stores, Inc. In this role, Blake leads media strategy for Walmart Central Operations, including initiatives connected to the company’s recent $2.7 billion investment in associate training, education and wages. Blake joined Walmart in 2014, working closely with the executive communications team and CEO Doug McMillon to launch his presence on Instagram and Facebook. Prior to joining Walmart, Blake served as Vice President, Digital at Saxum, an integrated marketing communications agency in Oklahoma City. At Saxum, he led digital strategy for clients in the energy, environmental and retail sectors. Blake joined Saxum after a three-year stint heading up social and digital communications at Chesapeake Energy Corporation, a leading oil and gas producer. During his tenure at Chesapeake, Blake led a national digital communications team working to develop online advocacy networks in energy-producing communities around the United States.