Jake Jacobson

Director of public relations—Children’s Mercy Kansas City

Sessions:

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• Perform better PR with less—and have fun in the process
  Main Conference

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Jake Jacobson is the director of public relations at Children’s Mercy Kansas City, where he shares patients’ inspiring stories and physicians’ innovative care with an ever-growing audience through national editorial coverage, social media and community engagement. In nearly 20 years of experience in brand-side social media, media relations and daily journalism, Jake continues to hone his PR skills through immersion, experimentation and learning from his friends (and his mistakes).