Editorial content director—Disney ParksSessions:
Create social media “magic” through storytelling
Track 1 + Track 2 + Track 3
Thomas Smith, founder of the award-winning Disney Parks Blog, is editorial content director at Disney Destinations overseeing the teams that create, manage and execute daily storytelling strategy for some of the company’s most popular platforms. Thomas led the launch of “Inside Disney Parks” the first video newscast in the history of Disney Parks and helped create the organization’s “Culture of Content,” a multi-department editorial-sharing strategy. Thomas believes strongly in the power of story to engage consumers. Before joining Disney, Thomas was a TV news director at a top-rated station and an award-winning news reporter nationally recognized for his investigative reporting and online storytelling.