Sarah Vedas

Content marketing manager—Intel

Sessions:

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• Let consumers lead the way: Creating audience-tailored content across platforms
  Track 3

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Sarah Vedas is a content marketing manager, employer brand at Intel. An investigator, innovator and storyteller, Sarah unpacks complex topics in compelling, simple-to-understand information bites that hook unique audiences and leaves them eager for more. Prior to her content marketing role, Sarah was Intel’s social media manager, employer brand. In that role, she developed the company’s paid media strategy, increasing content reach and engagement by 52 percent, and launched Intel’s global hiring content and social channel strategies—which drove engagement around global hiring needs and diversity initiatives. Sarah was one of the first to introduce the HR marketing world to the value of paid media, media analytics and community engagement.