Samantha Lake

Vice president of marketing—PRSA, Grow Socially

Sessions:

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• Take your credit: How social media helps PR pros build relationships and generate revenue
  Track 3

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Samantha Lake is the vice president of marketing for PRSA via Grow Socially. An experienced marketing and communication expert with high business acumen, Lake joined Grow Socially in 2012, which led to her serving in her current position with PRSA. Through the creation and execution of strategic marketing plans and metrics, she and her team leverage brand awareness to generate leads for sales and skillfully use a variety of channels to build relationships and generate revenue. Lake began her career in marketing and communications in 2005 as a marketing assistant at Heritage Food Services. While studying for her Master’s degree, she served as an Instructor at Purdue University and later joined the Indiana Department of Workforce Development as a training and development specialist.