Mariano Archdeacon

Director of digital content—Lowe’s

Sessions:

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• Content across platforms: How to create content for multiple departments, channels and goals 
  Track 1

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Mariano Archdeacon is the director of corporate digital content a Lowe’s.  He leads a talented creative communications team that produces content for Lowe’s both externally and internally.  His team oversees the Lowes.com newsroom site, internal broadcast shows to all US stores, produces content for social media, events and internal communications.  Prior to Lowe’s, Mariano spent more than 15 years in news and sports production, working on national sports shows, the Democratic National Convention and Olympic broadcasts.