Kevin Allen

Content lead for the Eminence Program—IBM

Sessions:

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• From executive to industry influencer: Turn your leaders into social media rock stars
  Track 3

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Kevin Allen is the content lead for the Eminence Program in IBM’s Digital Ecosystems Group, where he works closely with many of IBM’s top developers, executives and technical leaders to create outstanding digital content. Previously, he worked as a journalist for the Chicago Sun-Times, ESPN and Fox Sports. At Chicago-based content marketing agency Imagination, Allen led social media and content strategy for clients that included General Mills, Walgreens, Aveda, Gold’s Gym and many more. He has been a regular contributor to Ragan’s PR Daily since its launch in 2011. @KevJosephAllen