Communications and social media manager—Diabetes Research Institute FoundationSessions:
Joelle Parra is the communications and social media manager for the Diabetes Research Institute Foundation, where she develops public relations, media relations and social media campaigns. She was recently one of 100 people invited to attend the first-ever Facebook Communities Summit for her efforts managing DRIF’s Facebook support group, PEP Squad. Prior to joining DRIF, Parra coordinated social media and internal and external communications initiatives for Crowley Maritime Corporation. An integral part of her communications approach is humanizing brands and curating meaningful content to connect people to products, services and/or causes, something she fostered early on in her career having worked as a TV news writer and producer.