Communications manager/Product manager for diversified crops—BASF Ag ProductsSessions:
Donnarie Hales is product manager for diversified crops at BASF Ag Products. In her previous role as communications manager, she developed communication plans, led customer segmentation efforts and developed BASF’s social media strategy. Most recently, Hales set out on a 2,000-mile trek across the country using social media and live video interviews to engage customers in telling their stories. The #DirtRoadTour resulted in the most successful campaign in global BASF history, gaining more than 9.2 million impressions organically and more than 152,000 online conversations.