Brandi Boatner

Social and influencer communications lead for Global Markets—IBM Corporate Communications

Sessions:

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• Why data is a social media pro’s secret advantage—and how to use it
  Track 1 + Track 2 + Track 3

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Brandi Boatner is the digital experience manager for IBM‘s Global Technology Services in New York. She oversees a holistic digital ecosystem across platforms (including websites, blogs, social media sites and mobile devices) and people globally. Her responsibilities include developing and driving digital communications and content that supports the way IBM engages external audiences and enterprise IT professionals on topics such as hybrid cloud, enterprise mobility and business continuity. She is a former national president of the Public Relations Student Society of America (PRSSA) and is a social media co-chair for the PRSA Technology Section. @ThinkBluePR