Practice group chair, crisis—LEVICKSessions:
When all hell breaks loose: Create a digital-ready crisis plan in seven steps
Michael Rubin is the crisis practice chair at Levick. He has more than 20 years’ experience helping organizations manage issues that threaten their brand, shareholder value and, in some cases, very existence. Recently, he managed the crisis and cyber breach response for a large health data organization suffering from a system failure that impacted more than 1 million doctors, hospitals and practices. A former White House staff member, senior Capitol Hill aide and lobbyist, he has been at the center of many campaigns and debates of national and international importance.