When all hell breaks loose: Create a digital-ready crisis plan in seven steps
Megan Gabriel is the vice president at Levick. She offers years of experience in crisis planning programs, supporting organizations from plan development and training through to plan activation in response to reputational events. She specializes in high-stakes communications, including incident response, litigation, data protection and cybersecurity, product safety matters and public policy issues. She understands the challenges communicating with stakeholders who are bombarded with misinformation and decisions based more on emotion than science or facts. Along with her comprehensive knowledge of traditional media, she’s an adept digital practitioner, focusing a strategic eye to craft and disseminate high-impact messages with maximum impact.