Prita Wadhwani

Head of marketing communications—Barilla America

Sessions:

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• PANEL: Social media “war rooms”—where they’re heading and how to make your data actionable
  Main conference

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Prita Wadhwani leads marketing communications strategy and activation initiatives across Barilla’s portfolio of brands in the United States. Her specialty is designing award-winning platforms that grow brands and are grounded in storytelling, brand purpose and influencer relations.  In her current role, she is leading an effort to grow the pasta category called “Passion For Pasta”. She spearheaded “Share The Table”, an equity-building and thought-leadership platform for the Barilla brand, which earned several industry awards. Prior to this experience, she began her tenure with Barilla in traditional brand management and digital/social media, working on the flagship Barilla pasta brand. Before Barilla, Prita grounded herself in consumer insights at IRI, working on landmark CPG brands like Frito-Lay and Keebler.