John Yembrick
Director of strategic communications—NASA
Sessions:-
Opening keynote: Reach new audiences through digital storytelling—and change the way people view your brand
Main conference
John Yembrick is NASA‘s Social Media Manager and the director of Strategic Communications at NASAs Ames Research Center in Californias Silicon Valley, where he manages community relations, video, photo, FOIA, web and the media relations team for the center. He has 15 years’ experience leading strategic communications, media relations, and public outreach efforts. He provides strategic communications guidance to NASA’s senior management and is an advocate for incorporating emerging communications technologies into the agency’s public outreach activities.
He leads NASA’s social media activities, including the agency’s flagship Twitter and Facebook accounts and oversees more than 200 other agency social media accounts. He has been instrumental in creating and leading NASA Tweetup events to bring NASA’s Twitter followers to in-person gatherings at agency locations. Before coming to NASA, Mr. Yembrick was the public affairs lead for the U.S. Attorney’s Office in Houston, Texas. Prior to that, he was a marketing manager for the U.S. Treasury Department.