Carlos Gil

Former Head of Global Social Media—BMCSoftware

Sessions:

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• What’s next for social media: How to tell your brand story in the age of chatbots
  Track 1 + Track 2

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Carlos Gil is a former head of global social media at BMC Software and LinkedIn. Gil is a first-generation Latino marketing executive and award-winning Snapchat storyteller with more than a decade of experience leading social media strategy. His work has been featured by CNNMoney, the Harvard Business Review, Mashable, the Social Media Examiner and more. He’s delivered keynotes globally and presented at such marketing events as SXSW and Social Media Marketing World. He led social media programs for Super Bowl XLVII, PepsiCo, Coca-Cola, Frito-Lay, Tostitos, Mondelez and Unilever as social media manager for Winn-Dixie, and has served as head of digital marketing for Save-A-Lot, a subsidiary of SUPERVALU INC., a Fortune 100 organization.