Brian Solis

Author, “X: The Experience When Business Meets Design”
Principal analyst—Altimeter


Brian Solis is a principal analyst at Altimeter. He’s also an award-winning author, prominent writer and renowned keynoter. A digital analyst, anthropologist and futurist, he’s studied and influenced the effects of emerging technology on business and society. He helps brands, celebrities and startups develop new digital transformation, culture 2.0 and innovation strategies that enable businesses to adapt to new connected markets from the inside out. His latest book, “X: The Experience When Business Meets Design,” introduces the importance of experiences as the new brand, bringing the worlds of CX, UX and BX together to reimagine the customer journey and lifecycle. @BrianSolis