Social Media Manager—NASA
Session: Closing keynote:
Can you really have “too many social channels”? Out-of-this-world social media with NASA
- Session: How to get an audience unfamiliar with you to explore your universe on Snapchat
John Yembrick is NASA’s social media manager and has the privilege to share the most amazing content in the universe. He has over 18 years of experience in communications and currently has one single goal: Make people care about space exploration. John has helped transform and propel NASA’s communication team into the 21st Century, leading one of the world’s most powerful organizations on social media. He uses emerging communications technologies to help advance NASA’s outreach activities and reach new audiences. John leads NASA’s vast social media team across the agency’s 10 field centers and hundreds of projects and programs. He oversees NASA’s 500+ social media accounts across 13 different platforms. Additionally, he oversees the NASA flagship social media accounts reaching over 30 million fans and followers, and manages the agency’s in-person NASA Socials events throughout the agency. John is a passionate lover of science fiction and, conveniently, a huge space geek.