Head of Social Insights—Adobe
- Session: From research to ROI: How to use data to craft content that delivers on marketing and PR goals
Joe Martin is a founding member of the digital index team and head of social insights at Adobe. His team created more than 200 thought-leadership reports for Adobe, generating more than 20,000 press articles. He’s worked more than nine years in consumer data analysis, corporate strategy and digital marketing. His analyses have appeared in The New York Times, The Wall Street Journal, CNBC, Associated Press and Forbes. He loves sports and has produced social buzz analyses of the Super Bowl, World Cup, Olympics, Champions League, NBA playoffs, NFL, college football and The Ashes cricket tournament. His social analysis led to predicting movie profitability using social buzz and to predicting the success or failure of Amazon Primeday, and to analyzing usage of Periscope and a misstep by Reddit.