Dustee Tucker Jenkins
Chief Communication Officer—Target
Session: General session:
Use communications and social media to change the narrative during a crisis: A case study from Target’s security breach
Dustee Tucker Jenkins is senior vice president and chief communication officer at Target. Dustee directs all external communications and media relations, internal communications and Target’s web site. Under Dustee, Target has executed communications campaigns touted nationwide, including the debuts of designer collaborations such as Missoni, Jason Wu and Lilly Pulitzer. Dustee also oversees corporate communications. She led Target’s media relations during its heavily publicized data breach, its exit from Canada, the public rollout of its new CEO and the transition of its pharmacy business. Dustee manages internal marketing and communications where she has introduced new internal platforms and revamped Target’s way of engaging its 341,000 team members. Before Target, Dustee was a director at Public Strategies, Inc. and served as the director of communications of the Department of Housing and Urban Development as an appointee of President George W. Bush.