Vice president, corporate communications—The Coca-Cola CompanySessions:
Ben Deutsch is vice president, corporate communications, for The Coca-Cola Company. In this global role, he is responsible for corporate media relations, global brand PR, social and digital communications, issues management, internal and executive communications, and the company’s ambassador program. A 24-year veteran of The Coca-Cola Company, Deutsch has been in his current role since 2007. Before that, Deutsch was director of financial communications and company spokesperson. In that role, he was responsible for developing and implementing media relations strategies that guided the company through high-profile events and properly positioned the company’s business results and its executive leadership team. Deutsch joined Coca-Cola in 1993 as a public relations manager for Coca-Cola USA. He led national public relations programs in support of brand Coca-Cola and was the primary spokesperson for U.S. sports and promotions projects.