Content strategy & PR manager—Chick-fil-ASessions:
Turn your employees into storytellers: How to create a culture of content within your organization
Ashley Callahan oversees digital communications and content strategy at Chick-fil-A, Inc. where she’s charged with leading the company’s brand journalism initiatives across the brand’s newly relaunched flagship website, Chick-fil-A.com and embedded publication, The Chicken Wire. Callahan joined Chick-fil-A from The Coca-Cola Company where she launched the company website and digital magazine, Coca-Cola Journey. In addition to content strategy and brand publishing, Callahan managed Coke’s global social media program for the 2012 London Olympic Games.