Webcast Agenda

We will be webcasting Track 1 live. All tracks will be available as an on-demand recording within seven business days after the event has concluded. You can purchase the webcast here: Purchase Webcast.

TRACK 2: HR Communications Strategies for Promoting a Livable Workplace

Thursday, Nov. 2

9–10 a.m.
Opening Keynote

Culture blueprint: The nine building blocks to designing a high-trust workplace

Building the right cultural and social architecture is paramount to an organization’s business success and long-term sustainability. Through focused and intentional effort, leaders can design an environment that maximizes human potential while consistently achieving desired business outcomes. By forming a strong alignment of leadership behaviors and business processes, organizations will be positioned to thrive today and well into the future.

You’ll learn how to:

  • Draw on more than a quarter century of employee feedback to create a high-trust environment
  • Understand how to move the employee experience from transactional to high trust
  • Identify ways to better meet business objectives through listening, speaking and inspiring
  • Enable employees to be their best through recognizing, developing and caring for individuals
  • Cultivate team spirit throughout the organization
Executive vice president and chief innovation officer
Great Place to Work®
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10:10–11 a.m.

Showcasing organizational culture: How to use internal stories to attract talent externally

Some brands are synonymous with amazing culture, but what about the rest of us? Can’t brands in niche or otherwise unglamorous industries compete for talent with tech giants? For HR communicators, one solution is to use internal stories to showcase your great workplace. Mining your organization’s internal resources for incredible employee stories and sharing them with potential hires is the clever communicator’s recipe for success. In this session, you’ll learn how to find and publicize internal stories to complement your recruitment efforts and attract talent that gels with your corporate culture.

You’ll learn how to:

  • Find and cultivate stories that show off your organization’s culture
  • Create your own news from within and publicize it to potential hires
  • Use social media to trumpet your amazing organizational culture
  • Be known and beloved to potential hires before they apply for a job 

CHG Healthcare is among the top 20 organizations on Fortune’s list of 100 Best Companies to Work for®.

Public relations, content and social media manager
CHG Healthcare
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11:10 a.m.–Noon

Silo crashers: How to get leaders, HR and employee communications on the same page with bold strategies

Cleveland Clinic is used to being on the forefront of clinical advancements, and its communications are no different. Learn what happened when this 95-year-old international health system sent an intrepid communicator on a mission to spread goals, knock down silos and become a broker of excellence across boundaries. In this session you’ll discover the role of organic knowledge-sharing in creating an amazing workplace.

You’ll learn how to:

  • Tear down walls that limit communications between HR, leaders and employee communications
  • Write to change behavior, not just for clicks and page views
  • Become a trusted partner leaders rely upon to simplify and translate organizational culture
  • Build bolder, made-to-order change management communications from scratch

Cleveland Clinic is a certified Great Place to Work® and among Fortune’s list of 30 Best Workplaces in Health Care

Senior communications manager
Cleveland Clinic
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Noon–1 p.m.

Networking lunch

(provided on site)

1–2 p.m.

Storytelling for all: Creating a bold new avenue for internal stories that drive meaning and engagement in the workplace

Genentech’s product development organization had a problem: Its mission to reach employees with a consistent internal message and engage them to take action had been hindered by firewalls, fragmentation and siloed channels. Seizing the opportunity to transform internal communications, Genentech launched a bold new plan for a centralized, mobile news hub and an internal content strategy that strengthened engagement, business literacy and the organizational culture. The result: A new outpouring of stories from all levels of the organization. In this session you’ll learn how to bolster your communication channels with more effective content strategies that bring out your best stories and encourage a culture of participation.

You’ll learn how to:

  • Build a user-focused, mobile, internal news magazine that compels executives and front-line staff to interact with content
  • Find stories that connect with employees and tell them in a way that enhances organizational culture
  • Encourage a culture in which narratives emerge organically and get shared enthusiastically by employees across the organization
  • Secure buy-in from legal, HR and leadership stakeholders to minimize risk while pushing the limits of creativity
  • Promote a new intranet with results that vindicate your hard work

Genentech is among the top 10 on Fortune’s 100 Best Companies to Work for®.

Senior leader, global communications for product development
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3–3:30 p.m.

Lightning talks/Break

3:30–4:20 p.m.

Transform your employer brand to attract top talent and build employee loyalty

It takes more than a slick career site and a clever video about your culture to attract top talent today. Plus, once you’ve got great employees on board, you have to work harder than ever to win their engagement every day. Employees who love where they work build great products and provide great customer experiences, helping your organization succeed and grow. Join Jennifer Johnston, head of global employer branding at Salesforce, to learn how to craft a next-generation employer brand strategy that uses the story of your great workplace to attract talent and build loyalty.

Participants will learn:

  • How to craft a compelling and comprehensive employer value proposition (EVP)
  • How to build a three-pronged employee brand strategy that will help you attract and retain great employees
  • Best practices tested by Salesforce for driving deep employee engagement that elevates your employer brand reputation by doubling down on human factors like purpose, feedback, giving back, equality, well-being and fun
Head of global employer branding
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4:30–5:30 p.m.

Humor and humanity: Engaging employees in an environment of whirlwind change

In Silicon Valley, coping with whirlwind change is just part of doing business. A 35-year player in tech, Symantec is far from its startup roots, but it has as much employee churn as the next high-turnover tech firm—even the CEO has changed four times in the past five years. Despite it all, Symantec’s Consumer Business Unit has managed to lengthen the life cycle of employees and increase engagement by 16 percent, using such techniques as continuous employee polling, video communications and storytelling. This session will teach communicators to cultivate a sense of mission and purpose in any organization using easily accessible tools.

You’ll learn how to:

  • Create a palpable meaning and mission to employees’ work and inspire extra-mile effort from all employees
  • Use continuous or more frequent employee surveys to address concerns in a more timely and effective manner
  • Develop the kinds of low-budget video series that get views and show the authentic side of your organizational culture
  • Use humor and human stories to inspire belonging in an ever-changing workforce
  • Earn trust among leadership with tangible results that earn communicators decision-making influence

Symantec was recently ranked one of Business Insider and Payscale’s 50 best companies to work for in America

Senior manager, employee culture and experience
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5:30–7:30 p.m.

Networking cocktail party

hosted by Genentech

Friday, Nov. 3

9–9:50 a.m.

Doing the impossible: The campaign to change culture among an audience of millennials and change-makers at a vilified brand

Four years ago, leaders at Monsanto realized its image among consumers had become so tarnished it was limiting its ability to do business with B2B clientele. In response, Monsanto embarked on the monumental task of changing how it engaged consumers even though it didn’t sell anything at all directly to the public, as well as making a dramatic shift in its organizational structure. What surprised leaders was the internal cultural shift they provoked. Young employees no longer had to hide avoid the fact that they worked at Monsanto. Scientists reluctant to talk about their employer began speaking at conferences, online and in public. In this session Vance Crowe, Monsanto’s director of millennial engagement, shares the story of the organization’s unlikely success in winning the support of its employees and motivating them to engage the public.

You’ll learn how to:

  • Create change by positioning your brand at the crest of the cultural wave
  • Identify what makes millennials tick and how to inspire them without shiny workplace amenities
  • Travel off the beaten path to meet and win over cultural change makers
  • Build a following on unlikely social media channels like Reddit
  • Discover stories your audience cares about in your everyday work
  • Find and reach culture movers where they live

Monsanto is a certified Great Place to Work®.

Director of millennial engagement
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10–10:50 a.m.

Culture and brand from the inside out

No one can tell your organization’s story better than the people who love working for you. But how do you engage and activate them as loyal ambassadors who passionately share your culture, raise morale and help create a truly great place to work? Hear from Kim Jokisch, director of employment branding and experience at Red Hat, about how the organization built its employer brand from the inside out. Discover how Red Hat amplified its unique culture both internally and externally, reinforcing its values and mission and cultivating a workforce that feels a shared responsibility for expanding the organization. In this session you’ll learn practical tactics for breaking down the most important silo of all: the one between employees and their organization.

You’ll learn how to: 

  • Create opportunities for people to share ideas, influence business decisions and contribute to important conversations
  • Inspire participation that increases morale and engagement
  • Capture and share stories about your organization’s business and culture

Red Hat has been recognized as one of Glassdoor’s 50 best places to work in the United States.

Director of employment branding and experience
Red Hat
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11 a.m.–Noon
Closing Keynote

Harness the humanity: Storytelling that brings meaning to employees’ lives and work

It’s time to put aside scripted CEO videos and jargon-filled internal emails. Your culture and workforce are starving for authenticity and empathy. At GoDaddy, work and life exist together, and the results are spectacular. Executives share life challenges and obstacles overcome, and new hires offer their toughest moments and greatest glories for all to see. This is not some workplace utopia. It’s the result of a replicable communications strategy that fosters a culture of trust and collaboration. Attendees will learn the secret sauce for converting employees of all stripes into brand advocates and hear how to use stories to build a culture of trust.

Learn how to:

  • Enlist internal brand advocates to volunteer their authentic selves and bust silos
  • Coax human stories out of engineers, executives and everyone in between
  • Introduce a deeper meaning to the daily grind and bring out the humanity in colleagues
  • Bust echo chambers and achieve true collaboration between departments and remote offices
  • Find and nurture the humanity in even the most buttoned-up organization

GoDaddy is a certified Great Place to Work® and recent member of Fortune’s 100 Best Companies to Work for®.

Director of internal communications
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