Webcast Agenda

We will be webcasting Track 1 live. All tracks will be available as an on-demand recording within seven business days after the event has concluded. You can purchase the webcast here: Purchase Webcast.

TRACK 1: Employee Communications Solutions for Communicating Amazing Culture

Thursday, Nov. 2

9–10 a.m.
Opening Keynote

Culture blueprint: The nine building blocks to designing a high-trust workplace

Building the right cultural and social architecture is paramount to an organization’s business success and long-term sustainability. Through focused and intentional effort, leaders can design an environment that maximizes human potential while consistently achieving desired business outcomes. By forming a strong alignment of leadership behaviors and business processes, organizations will be positioned to thrive today and well into the future.

You’ll learn how to:

  • Draw on more than a quarter century of employee feedback to create a high-trust environment
  • Understand how to move the employee experience from transactional to high trust
  • Identify ways to better meet business objectives through listening, speaking and inspiring
  • Enable employees to be their best through recognizing, developing and caring for individuals
  • Cultivate team spirit throughout the organization
Executive vice president and chief innovation officer
Great Place to Work®
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10:10–11 a.m.

Beyond town halls: Engaging a global community with live employee events

Corporate culture is a tough thing to manage, especially for a global organization with offices from Silver Spring, Maryland to Sydney, Australia. In this session, you’ll learn how Discovery Communications used internal social media and live meetings to engage the world in its live, 12-hour employee recognition event.

You’ll learn how to:

  • Engage a global workforce with live events, social media and more
  • Turn employees into superfans by changing how they experience your workplace
  • Choose the right medium for the message you want to communicate
  • Build a global village culture between remote offices with events that inspire
  • Bring together dispersed workforces with internal social media tactics

Discovery Communications is a certified Great Place to Work® and recent member of Fortune’s 100 Best Companies to Work for®.

Director of internal communications
Discovery Communications
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11:10 a.m.–Noon

Listening to employees and delivering on their needs in a challenging business environment

Between financial downturns, sector consolidation, tight market conditions and changes in leadership, DHL has learned a thing or two about staying on top during challenging times. By keeping a sharp eye on the needs of its 10,000-member workforce across the Americas, it’s managed to uncover innovative ways to keep its employees informed. In this session you’ll learn the clever tactics that DHL uses to keep its workforce motivated and engaged during times of change.

You’ll learn how to:

  • Gauge employee opinion with effective surveys and focus groups—and use the results to develop a targeted plan
  • Reconnect employees with the mission, vision and values of your organization using key internal tools and media
  • Use proven Six Sigma business techniques combined with preferred communications tools to better engage employees
  • Cross-fertilize channels to reach employees in ways they want to be reached
  • Connect corporate and regional news with local topics affecting employees to positively influence performance

DHL is a certified Great Place to Work® in countries throughout the Americas.

Director of corporate communications
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Noon–1 p.m.

Networking lunch

(provided on site)

1–2 p.m.

Storytelling for all: Creating a bold new avenue for internal stories that drive meaning and engagement in the workplace

Genentech’s product development organization had a problem: Its mission to reach employees with a consistent internal message and engage them to take action had been hindered by firewalls, fragmentation and siloed channels. Seizing the opportunity to transform internal communications, Genentech launched a bold new plan for a centralized, mobile news hub and an internal content strategy that strengthened engagement, business literacy and the organizational culture. The result: A new outpouring of stories from all levels of the organization. In this session you’ll learn how to bolster your communication channels with more effective content strategies that bring out your best stories and encourage a culture of participation.

You’ll learn how to:

  • Build a user-focused, mobile, internal news magazine that compels executives and front-line staff to interact with content
  • Find stories that connect with employees and tell them in a way that enhances organizational culture
  • Encourage a culture in which narratives emerge organically and get shared enthusiastically by employees across the organization
  • Secure buy-in from legal, HR and leadership stakeholders to minimize risk while pushing the limits of creativity
  • Promote a new intranet with results that vindicate your hard work

Genentech is among the top 10 on Fortune’s 100 Best Companies to Work for®.

Senior leader, global communications for product development
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3–3:30 p.m.

Lightning talks/Break

3:30–4:20 p.m.

Real talk: Navigating hot-button world events in the workplace

How do you reassure a nervous workforce during challenging times? Maintaining a culture of openness and inclusion requires participation from all levels, whether the issue is negative press or a spontaneous protest at your headquarters. In this presentation and interactive discussion you’ll learn how to foster community in a diverse workforce amid political and social uncertainty.

You’ll learn how to:

  • Promote healthy dialogue within the organization with honest, open discussion at all levels
  • Encourage engagement between executives and internal communities
  • Help employees at all levels understand and implement your organization’s goals and values
  • Handle current events and crises thoughtfully and enable your employees to perform at their best

Google is among the top 5 employers on Fortune’s 100 Best Companies to Work for®.

Senior Manager, Internal Communications
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4:30–5:30 p.m.

Humor and humanity: Engaging employees in an environment of whirlwind change

In Silicon Valley, coping with whirlwind change is just part of doing business. A 35-year player in tech, Symantec is far from its startup roots, but it has as much employee churn as the next high-turnover tech firm—even the CEO has changed four times in the past five years. Despite it all, Symantec’s Consumer Business Unit has managed to lengthen the life cycle of employees and increase engagement by 16 percent, using such techniques as continuous employee polling, video communications and storytelling. This session will teach communicators to cultivate a sense of mission and purpose in any organization using easily accessible tools.

You’ll learn how to:

  • Create a palpable meaning and mission to employees’ work and inspire extra-mile effort from all employees
  • Use continuous or more frequent employee surveys to address concerns in a more timely and effective manner
  • Develop the kinds of low-budget video series that get views and show the authentic side of your organizational culture
  • Use humor and human stories to inspire belonging in an ever-changing workforce
  • Earn trust among leadership with tangible results that earn communicators decision-making influence

Symantec was recently ranked one of Business Insider and Payscale’s 50 best companies to work for in America

Senior manager, employee culture and experience
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5:30–7:30 p.m.

Networking cocktail party

hosted by Genentech

Friday, Nov. 3

9–9:50 a.m.

Doing the impossible: The campaign to change culture among an audience of millennials and change-makers at a vilified brand

Four years ago, leaders at Monsanto realized its image among consumers had become so tarnished it was limiting its ability to do business with B2B clientele. In response, Monsanto embarked on the monumental task of changing how it engaged consumers even though it didn’t sell anything at all directly to the public, as well as making a dramatic shift in its organizational structure. What surprised leaders was the internal cultural shift they provoked. Young employees no longer had to hide avoid the fact that they worked at Monsanto. Scientists reluctant to talk about their employer began speaking at conferences, online and in public. In this session Vance Crowe, Monsanto’s director of millennial engagement, shares the story of the organization’s unlikely success in winning the support of its employees and motivating them to engage the public.

You’ll learn how to:

  • Create change by positioning your brand at the crest of the cultural wave
  • Identify what makes millennials tick and how to inspire them without shiny workplace amenities
  • Travel off the beaten path to meet and win over cultural change makers
  • Build a following on unlikely social media channels like Reddit
  • Discover stories your audience cares about in your everyday work
  • Find and reach culture movers where they live

Monsanto is a certified Great Place to Work®.

Director of millennial engagement
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10–10:50 a.m.

Say goodbye to robotic communications: Rev up your culture with authentic communicators

Employees don’t leave organizations, they leave people. Employees walk when they don’t feel connected, inspired and motivated by the people in their organization’s leadership positions. Communicators can help stop the employee exit and foster employee loyalty by developing leaders who act and sound like real people. SAS started in the C-suite, pushing executives to be more accessible, approachable and authentic. The result strengthened SAS’ reputation as one of the best places to work year after year. In this session you’ll learn grassroots methods for bringing out authentic communication in your leaders, helping them understand when a script and suit are needed and when they should be tossed. Discover how creating more human communications can drive success, earn employee buy-in and attract and retain talent.

You’ll learn how to:

  • Earn leadership buy-in and be seen as an advisor instead of an order taker
  • Build a people-driven culture that defies corporate jargon
  • Help leaders present and communicate their true selves to employees
  • Develop strategies for establishing relationships between employees and leaders when face-to-face communication isn’t an option
  • Distribute internal information to employees that integrates the best parts of external communications delivery methods

SAS is among the top 15 employers on Fortune’s 100 Best Companies to Work for®.

Senior associate communications specialist
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11 a.m.–Noon
Closing Keynote

Harness the humanity: Storytelling that brings meaning to employees’ lives and work

It’s time to put aside scripted CEO videos and jargon-filled internal emails. Your culture and workforce are starving for authenticity and empathy. At GoDaddy, work and life exist together, and the results are spectacular. Executives share life challenges and obstacles overcome, and new hires offer their toughest moments and greatest glories for all to see. This is not some workplace utopia. It’s the result of a replicable communications strategy that fosters a culture of trust and collaboration. Attendees will learn the secret sauce for converting employees of all stripes into brand advocates and hear how to use stories to build a culture of trust.

Learn how to:

  • Enlist internal brand advocates to volunteer their authentic selves and bust silos
  • Coax human stories out of engineers, executives and everyone in between
  • Introduce a deeper meaning to the daily grind and bring out the humanity in colleagues
  • Bust echo chambers and achieve true collaboration between departments and remote offices
  • Find and nurture the humanity in even the most buttoned-up organization

GoDaddy is a certified Great Place to Work® and recent member of Fortune’s 100 Best Companies to Work for®.

Director of internal communications
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