Joelle Kaufman

CMO—Dynamic Signal

Sessions:

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• Drive company culture and communication success by earning a seat at the table
  Featured in: Track 1 + Track 2

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With over 20 years of executive level business development, strategy, marketing, product management, sales and communications experience, Joelle Kaufman has led teams in media, enterprise technology, and consumer internet companies.

Throughout her career, she has built strong, self-directed teams and leveraged extensive analytics to ensure that marketing and partnerships are delivering clear value to the company. Her teams get stuff done and have a lot of fun doing it.

Prior to joining Dynamic Signal, Kaufman served as the EVP of strategy and business development for Westfield. Before that, she was the first CMO of both BloomReach and Adify, and held various leadership positions at Firefly Network, NetDynamics, BigStep, RSA Security, Reactivity, and Engage.com.

Kaufman earned her MBA from Harvard Business School and her undergraduate degree from the University of Michigan, where she was the first student to graduate with high honors for a BA in organizational studies.